Well, we are half way through 2018 and the predictions on mailing have been right on – personalization is KEY. As you know, as marketers we want to create engagement and personalized campaigns to increase our rate of return and investment in doing a direct mailer. With our added capacity in digital, we have seen a steady increase in personalization – not only by variable data but in the stocks, colors, and finishing that is being used to catch the customer’s attention and engage them to “do something” with the piece (call, get on a website, download an APP). According to Carlson’s 1-1 Response Rate Report static mail has an average response rate of 3.2% versus the average for personalized mail: 12.3%. As we work to incorporate print and digital campaigns and give the end-user experienced based marketing pieces – think about personalized direct mail and campaigns. AND if you want to know how to get started – talk to our team! We have created them for companies big and small!
It is an exciting time. You’re engaged and planning for the big day! The dress, the flowers, the food and… the invitations! Wedding stationery sets the mood so don’t get stuck with old fashioned invites – here are some hot trends for the 2018 wedding season!
- Bring out the artist in you! The softness of watercolors is hot right now, including bright and bold colors. Try using them on a 120# offset card stock to add to the softness.
- Add some WOW to your invite by printing them on acrylic. The clear substrate amazes guests every time. Don’t be afraid about a traditional design or a modern design, both look great on acrylic. Try pairing it with a colorful envelope!
- Mysterious and moody invitations using rich dark colors or dark papers and printing bright colors – even white, sets the tone to an evening of fun and romance.
We know the typical way to order your invitations is to go online or to a stationery store, go through books and order; but you are unique and your invitation should exude your personality and the big day! People don’t realize we can help. You think, well you are such a big printer, I can never afford invitations from you! Not the case! With our HP Indigo digital press, the possibilities are endless. We can print on over 3500 different substrates (paper, acrylic, wood, etc.), we can print on dark colors with ease and we can match your colors (in fact 92% of all PMS colors) on anything we print. So if you need help with a wedding invite, a corporate invite, or something for the block party – reach out – talk to us! We can help!
Legislation is being passed to prevent unwanted emails and SMS messages. More brands and agencies are turning back to print. Postal marketing doesn’t require the consent digital requires thanks to the new legislation. This is great news for our clients!
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Still not sure what the best angle is for your business or start-up? Call us at (248) 473-8210. We can help.